{"id":1151,"date":"2026-05-07T15:18:12","date_gmt":"2026-05-07T15:18:12","guid":{"rendered":"https:\/\/conecta.mx\/blog\/?p=1151"},"modified":"2026-05-07T15:18:13","modified_gmt":"2026-05-07T15:18:13","slug":"world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy","status":"publish","type":"post","link":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/","title":{"rendered":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy"},"content":{"rendered":"
\"World<\/div>\n

Cada a\u00f1o, el World Password Day nos recuerda la importancia de proteger nuestras credenciales. Sin embargo, en 2026 la conversaci\u00f3n ya no deber\u00eda centrarse en crear contrase\u00f1as m\u00e1s complejas, sino en cuestionar si las contrase\u00f1as siguen siendo un mecanismo de seguridad viable.<\/p>\n\n\n\n

La respuesta corta es no.<\/p>\n\n\n\n

El modelo tradicional basado en contrase\u00f1as est\u00e1 agotado. Y para organizaciones financieras que operan en entornos digitales cada vez m\u00e1s complejos, seguir dependiendo de este esquema no solo es insuficiente, es un riesgo estructural.<\/p>\n\n\n\n

El problema no es la contrase\u00f1a, es el modelo<\/strong><\/h2>\n\n\n\n

Durante d\u00e9cadas, la seguridad se construy\u00f3 bajo una l\u00f3gica perimetral, usuarios confiables dentro, amenazas fuera. Las contrase\u00f1as eran la llave de acceso.<\/p>\n\n\n\n

Hoy ese paradigma est\u00e1 roto.<\/p>\n\n\n\n

Seg\u00fan el reporte Data Breach Investigations Report 2024 de Verizon<\/strong>, m\u00e1s del 80 por ciento de las brechas de seguridad involucran credenciales comprometidas o robadas.
Fuente: https:\/\/www.verizon.com\/business\/resources\/reports\/dbir\/<\/a><\/p>\n\n\n\n

Por otro lado, el Cost of a Data Breach Report 2024 de IBM<\/strong> se\u00f1ala que el phishing y el robo de credenciales siguen siendo uno de los vectores de ataque m\u00e1s costosos para las organizaciones, con impactos que superan los 4.5 millones de d\u00f3lares en promedio.
Fuente: https:\/\/www.ibm.com\/reports\/data-breach<\/a><\/p>\n\n\n\n

El problema no es que las contrase\u00f1as sean d\u00e9biles, es que el modelo asume que una vez autenticado el usuario, puede confiarse en \u00e9l.<\/p>\n\n\n\n

En un entorno donde el trabajo remoto, las APIs abiertas, los ecosistemas fintech y los ataques automatizados son la norma, esa suposici\u00f3n ya no se sostiene.<\/p>\n\n\n\n

La identidad se convirti\u00f3 en el nuevo per\u00edmetro<\/strong><\/h2>\n\n\n\n

Hoy, la identidad es el punto de control m\u00e1s cr\u00edtico en la arquitectura de seguridad.<\/p>\n\n\n\n

No se trata solo de verificar qui\u00e9n accede, sino de validar continuamente si ese acceso sigue siendo leg\u00edtimo.<\/p>\n\n\n\n

Aqu\u00ed es donde entra el concepto de autenticaci\u00f3n moderna, que combina m\u00faltiples capas<\/p>\n\n\n\n

identidad del usuario
contexto del acceso, como ubicaci\u00f3n, dispositivo o comportamiento
verificaci\u00f3n continua en tiempo real<\/p>\n\n\n\n

De acuerdo con Microsoft, m\u00e1s del 99.9 por ciento de los ataques automatizados pueden mitigarse con autenticaci\u00f3n multifactor robusta y modelos basados en identidad.
Fuente: https:\/\/www.microsoft.com\/security\/blog\/<\/a><\/p>\n\n\n\n

Pero incluso el MFA tradicional ya empieza a mostrar limitaciones frente a t\u00e9cnicas como el phishing en tiempo real o el MFA fatigue.<\/p>\n\n\n\n

Zero Trust, m\u00e1s que una tendencia, una necesidad operativa<\/strong><\/h2>\n\n\n\n

El enfoque Zero Trust parte de una premisa simple pero contundente, nunca confiar, siempre verificar.<\/p>\n\n\n\n

Esto implica que ning\u00fan usuario, dispositivo o sistema es confiable por defecto, incluso si est\u00e1 dentro de la red.<\/p>\n\n\n\n

Seg\u00fan el Zero Trust Adoption Report de Okta<\/strong>, m\u00e1s del 60 por ciento de las organizaciones ya est\u00e1n en proceso de implementar estrategias Zero Trust, impulsadas principalmente por la necesidad de proteger entornos h\u00edbridos y multicloud.
Fuente: https:\/\/www.okta.com\/resources\/<\/a><\/p>\n\n\n\n

Para instituciones financieras, esto tiene implicaciones directas<\/p>\n\n\n\n

redefinir el control de acceso basado en riesgo
integrar autenticaci\u00f3n sin contrase\u00f1as, como biometr\u00eda o passkeys
habilitar monitoreo continuo del comportamiento del usuario
alinear seguridad con experiencia digital, sin fricci\u00f3n innecesaria<\/p>\n\n\n\n

Passwordless, el siguiente paso l\u00f3gico<\/strong><\/h2>\n\n\n\n

La eliminaci\u00f3n de contrase\u00f1as no es futurista, es una evoluci\u00f3n natural.<\/p>\n\n\n\n

Tecnolog\u00edas como passkeys, autenticaci\u00f3n biom\u00e9trica y est\u00e1ndares como FIDO2 est\u00e1n redefiniendo la forma en que se gestiona la identidad digital.<\/p>\n\n\n\n

El FIDO Alliance Report de FIDO Alliance<\/strong> indica que la adopci\u00f3n de autenticaci\u00f3n sin contrase\u00f1as reduce significativamente los riesgos de phishing y mejora la experiencia del usuario.
Fuente: https:\/\/fidoalliance.org\/resources\/<\/p>\n\n\n\n

Para un CTO en banca o fintech, esto no es solo una mejora en seguridad, es una oportunidad de negocio<\/p>\n\n\n\n

menos fricci\u00f3n en onboarding
mayor confianza del usuario
reducci\u00f3n de fraude
cumplimiento regulatorio m\u00e1s s\u00f3lido<\/p>\n\n\n\n

El reto real, integrar seguridad sin frenar la operaci\u00f3n<\/strong><\/h2>\n\n\n\n

El mayor desaf\u00edo no es tecnol\u00f3gico, es estrat\u00e9gico.<\/p>\n\n\n\n

\u00bfC\u00f3mo implementar Zero Trust sin afectar la experiencia del cliente o la eficiencia operativa?<\/p>\n\n\n\n

La respuesta est\u00e1 en dise\u00f1ar arquitecturas de identidad que sean<\/p>\n\n\n\n

adaptativas, capaces de responder al contexto
invisibles para el usuario cuando el riesgo es bajo
rigurosas cuando el riesgo aumenta<\/p>\n\n\n\n

Esto requiere una visi\u00f3n integral que conecte seguridad, experiencia y negocio.<\/p>\n\n\n\n

M\u00e1s all\u00e1 del awareness, es momento de ejecutar<\/strong><\/h2>\n\n\n\n

World Password Day deber\u00eda marcar un cambio de conversaci\u00f3n.<\/p>\n\n\n\n

No se trata de promover mejores contrase\u00f1as, se trata de dejar de depender de ellas.<\/p>\n\n\n\n

Para las organizaciones financieras en Am\u00e9rica Latina, donde la digitalizaci\u00f3n avanza r\u00e1pido pero los riesgos tambi\u00e9n, adoptar modelos Zero Trust ya no es opcional.<\/p>\n\n\n\n

Es una condici\u00f3n para escalar con seguridad.<\/p>\n\n\n\n

CTA, c\u00f3mo empezar con Conecta<\/strong><\/h2>\n\n\n\n

En Conecta trabajamos con instituciones financieras para dise\u00f1ar e implementar estrategias de identidad y seguridad alineadas a entornos digitales complejos.<\/p>\n\n\n\n

Desde diagn\u00f3sticos de madurez en Zero Trust hasta implementaci\u00f3n de autenticaci\u00f3n avanzada y modelos passwordless, ayudamos a transformar la seguridad en un habilitador del negocio, no en un freno.<\/p>\n\n\n\n

Si est\u00e1s evaluando c\u00f3mo evolucionar tu arquitectura de seguridad o quieres entender el impacto real de eliminar contrase\u00f1as en tu operaci\u00f3n, conversemos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada a\u00f1o, el World Password Day nos recuerda la importancia de proteger nuestras credenciales. Sin embargo, en 2026 la conversaci\u00f3n […]<\/p>\n","protected":false},"author":3,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nWorld Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -\" \/>\n<meta property=\"og:description\" content=\"Cada a\u00f1o, el World Password Day nos recuerda la importancia de proteger nuestras credenciales. Sin embargo, en 2026 la conversaci\u00f3n […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConectaSolucionesMX\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T15:18:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T15:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Ovando\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Ovando\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/\"},\"author\":{\"name\":\"Adriana Ovando\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/person\\\/f0d5123dea2785cf84aec14be09e110a\"},\"headline\":\"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy\",\"datePublished\":\"2026-05-07T15:18:12+00:00\",\"dateModified\":\"2026-05-07T15:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/\"},\"wordCount\":900,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1920x1080_Blog_Conecta-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/\",\"name\":\"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1920x1080_Blog_Conecta-1.jpg\",\"datePublished\":\"2026-05-07T15:18:12+00:00\",\"dateModified\":\"2026-05-07T15:18:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1920x1080_Blog_Conecta-1.jpg\",\"contentUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1920x1080_Blog_Conecta-1.jpg\",\"width\":1440,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\",\"name\":\"Conecta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\",\"name\":\"Conecta Soluciones\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LogoConecta_Black-2-scaled.png\",\"contentUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LogoConecta_Black-2-scaled.png\",\"width\":2560,\"height\":382,\"caption\":\"Conecta Soluciones\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConectaSolucionesMX\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conectamx\\\/\",\"https:\\\/\\\/www.instagram.com\\\/conectamx_soluciones\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@conectamx_soluciones?is_from_webapp=1&sender_device=pc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/person\\\/f0d5123dea2785cf84aec14be09e110a\",\"name\":\"Adriana Ovando\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g\",\"caption\":\"Adriana Ovando\"},\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/author\\\/pr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/","og_locale":"es_MX","og_type":"article","og_title":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -","og_description":"Cada a\u00f1o, el World Password Day nos recuerda la importancia de proteger nuestras credenciales. Sin embargo, en 2026 la conversaci\u00f3n […]","og_url":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/","article_publisher":"https:\/\/www.facebook.com\/ConectaSolucionesMX","article_published_time":"2026-05-07T15:18:12+00:00","article_modified_time":"2026-05-07T15:18:13+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg","type":"image\/jpeg"}],"author":"Adriana Ovando","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Adriana Ovando","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#article","isPartOf":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/"},"author":{"name":"Adriana Ovando","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/person\/f0d5123dea2785cf84aec14be09e110a"},"headline":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy","datePublished":"2026-05-07T15:18:12+00:00","dateModified":"2026-05-07T15:18:13+00:00","mainEntityOfPage":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/"},"wordCount":900,"commentCount":0,"publisher":{"@id":"https:\/\/conecta.mx\/blog\/#organization"},"image":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#primaryimage"},"thumbnailUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg","articleSection":["Blog"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/","url":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/","name":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy -","isPartOf":{"@id":"https:\/\/conecta.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#primaryimage"},"image":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#primaryimage"},"thumbnailUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg","datePublished":"2026-05-07T15:18:12+00:00","dateModified":"2026-05-07T15:18:13+00:00","breadcrumb":{"@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#primaryimage","url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg","contentUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/conecta.mx\/blog\/world-password-day-por-que-las-contrasenas-ya-no-son-seguridad-y-que-implica-adoptar-zero-trust-hoy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conecta.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"World Password Day, por qu\u00e9 las contrase\u00f1as ya no son seguridad y qu\u00e9 implica adoptar Zero Trust hoy"}]},{"@type":"WebSite","@id":"https:\/\/conecta.mx\/blog\/#website","url":"https:\/\/conecta.mx\/blog\/","name":"Conecta","description":"","publisher":{"@id":"https:\/\/conecta.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conecta.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/conecta.mx\/blog\/#organization","name":"Conecta Soluciones","url":"https:\/\/conecta.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/08\/LogoConecta_Black-2-scaled.png","contentUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/08\/LogoConecta_Black-2-scaled.png","width":2560,"height":382,"caption":"Conecta Soluciones"},"image":{"@id":"https:\/\/conecta.mx\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConectaSolucionesMX","https:\/\/www.linkedin.com\/company\/conectamx\/","https:\/\/www.instagram.com\/conectamx_soluciones\/","https:\/\/www.tiktok.com\/@conectamx_soluciones?is_from_webapp=1&sender_device=pc"]},{"@type":"Person","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/person\/f0d5123dea2785cf84aec14be09e110a","name":"Adriana Ovando","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a7b28d8532c078087a44ce52a9a7a5f7bfab240c0b5780a348931aff94ab0dd?s=96&d=mm&r=g","caption":"Adriana Ovando"},"url":"https:\/\/conecta.mx\/blog\/author\/pr\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg",1440,810,false],"landscape":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg",1440,810,false],"portraits":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg",1440,810,false],"thumbnail":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1-150x150.jpg",150,150,true],"medium":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1-300x169.jpg",300,169,true],"large":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg",1440,810,false],"2048x2048":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2026\/05\/1920x1080_Blog_Conecta-1.jpg",1440,810,false]},"rttpg_author":{"display_name":"Adriana Ovando","author_link":"https:\/\/conecta.mx\/blog\/author\/pr\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/conecta.mx\/blog\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Cada a\u00f1o, el World Password Day nos recuerda la importancia de proteger nuestras credenciales. Sin embargo, en 2026 la conversaci\u00f3n […]","_links":{"self":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/comments?post=1151"}],"version-history":[{"count":1,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/1151\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/1151\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/categories?post=1151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/tags?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}