{"id":424,"date":"2023-11-06T14:30:00","date_gmt":"2023-11-06T14:30:00","guid":{"rendered":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/"},"modified":"2025-06-25T18:08:03","modified_gmt":"2025-06-25T18:08:03","slug":"https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil","status":"publish","type":"post","link":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/","title":{"rendered":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil"},"content":{"rendered":"<div style=\"text-align:center\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"520\" src=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil\" title=\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil\" srcset=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png 1200w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-300x130.png 300w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-1024x444.png 1024w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-768x333.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><p style=\"font-size: 20px; text-align: justify;\">El dise\u00f1o y la mejora de productos digitales en el sector financiero es un desaf\u00edo continuo. Todas las aplicaciones de banca m\u00f3vil deben ofrecer una experiencia fluida y efectiva para los usuarios. Pero, \u00bfc\u00f3mo puedes estar seguro de que tu dise\u00f1o cumple con las expectativas y necesidades de tus clientes? La respuesta est\u00e1 en el journey map.<\/p>\n<p> <!--more--> <\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\"><span style=\"color: #de00ef;\">\u00bfQu\u00e9 es un Journey Map?<\/span><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Un journey map es una herramienta de dise\u00f1o que representa la experiencia de un usuario a lo largo de su interacci\u00f3n con una aplicaci\u00f3n o producto digital. En esencia, es un mapa visual que detalla cada paso del usuario, desde su primer contacto hasta la finalizaci\u00f3n de una tarea o proceso.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/uYaAU8BTnSutyR4H5VhIBItIWpaUt2SmjMwkiZ3V2pMjZSPYU2F3Ruz82VrAAu1DrBWauhS-5AoTMumiooTKkQ0bE21IaqKFNv9GuzsUYbO40bZOkF9kNzXb84XeI8cGWJjTpk98XMvjB3rNEFufc78\" width=\"602\" height=\"401\" loading=\"lazy\"><\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\"><span style=\"color: #de00ef;\">\u00bfPara Qu\u00e9 Sirve un Journey Map?<\/span><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Un journey map tiene m\u00faltiples prop\u00f3sitos en el dise\u00f1o de productos digitales:<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Comprender al usuario<\/strong>: Ayuda a los equipos de dise\u00f1o a comprender las necesidades, expectativas y emociones de los usuarios a lo largo de su experiencia.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Identificar puntos de dolor<\/strong>: Revela los puntos donde los usuarios pueden experimentar frustraci\u00f3n o dificultades, lo que permite abordarlos de manera proactiva.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/M2vbOGq88StjO5CE_x65Ieqj4DoZVdrRvfqg5yxeRTHM0LKkWCOTYUmOgVc6ysDoR4ljX9CHGlSZAW3jbki_LIf0sRulb2dDDgLG_tlv_ZzCI_s6ZhPtZG6FxlCM9pUC0yWMBpZ3O_vwydx8rfEwPK8\" width=\"602\" height=\"401\" loading=\"lazy\"><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Mejorar la experiencia del usuario<\/strong>: Facilita la identificaci\u00f3n de oportunidades para mejorar la experiencia del usuario y maximizar la satisfacci\u00f3n.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Tomar decisiones fundamentadas:<\/strong> Proporciona informaci\u00f3n basada en datos sobre c\u00f3mo los usuarios interact\u00faan con una aplicaci\u00f3n, lo que respalda la toma de decisiones informadas.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\"><span style=\"color: #de00ef;\">Beneficios del Journey Map en el Dise\u00f1o de Banca M\u00f3vil<\/span><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Mayor satisfacci\u00f3n del usuario<\/strong>: Al abordar los puntos de dolor y las necesidades del usuario, tu aplicaci\u00f3n de banca m\u00f3vil ser\u00e1 m\u00e1s satisfactoria de usar.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Mayor retenci\u00f3n de clientes<\/strong>: Los usuarios felices son m\u00e1s propensos a quedarse contigo. Un dise\u00f1o centrado en el usuario fomenta la lealtad.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ERajbOQAgzMjWSOfNpenKqcq-N-t7VayN8MTz_mUdcsX0u9sfVCOY-F2tjOyMBUPCfwlX5cdVICrLH_F_c3kHsaq5095YmWfsXbyYC9YnpVfNY4TbbfbF8cTZjtgIdE2-E49PgHi7ssQiNGGYoU6gRo\" width=\"602\" height=\"401\" loading=\"lazy\"><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Innovaci\u00f3n continua<\/strong>: El journey map revela oportunidades para la innovaci\u00f3n, lo que te permite mantener tu aplicaci\u00f3n actualizada y competitiva.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Toma de decisiones informadas:<\/strong> Basa tus decisiones de dise\u00f1o en datos y evidencia, en lugar de suposiciones.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\"><span style=\"color: #de00ef;\">\u00bfC\u00f3mo utilizar un Journey Map en el Dise\u00f1o de Banca M\u00f3vil?<\/span><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Identifica los segmentos de usuarios<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">El primer paso es definir los segmentos de usuarios en tu aplicaci\u00f3n de banca m\u00f3vil. Se pueden incluir desde usuarios novatos que apenas comienzan a utilizar servicios bancarios en l\u00ednea hasta usuarios avanzados que realizan transacciones complejas y recurrentes.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Mapea los casos de uso<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Para cada segmento de usuario, crea escenarios de uso que representen las acciones m\u00e1s comunes que realizan en tu aplicaci\u00f3n. Por ejemplo: realizar una transferencia bancaria.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Documenta el Journey Map<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Dibuja un mapa visual que ilustre cada paso en el caso de uso. Incluye interacciones clave, emociones y puntos de contacto con la aplicaci\u00f3n. Utiliza colores, iconos y notas para hacer que el mapa sea claro y f\u00e1cil de entender.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Recolecta datos y feedback<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Recopila datos reales de usuarios y comentarios sobre su experiencia. Esto puede incluir encuestas, pruebas de usabilidad y an\u00e1lisis de datos de uso. Combina estos datos con el journey map para obtener una imagen completa.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KecLoEusewDEu06Eg6p2osg6mh_ooAhKdayUT6-YCAKQ3azar6yHZqrQDdDav9Gu8Dhqk2Q-c2MQ7n8gB9boI5ghPPJjRwUYUJCZmSbwznmcnIF2-fX281gyE7ftkfAfiFuOY9vUw4Ou1CGIZ2h_UX0\" width=\"602\" height=\"401\" loading=\"lazy\"><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Identifica oportunidades de mejora<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Usa el journey map para identificar \u00e1reas problem\u00e1ticas o ineficiencias en la experiencia del usuario. \u00bfD\u00f3nde se encuentran los puntos de dolor? \u00bfD\u00f3nde podr\u00edas agregar valor?<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Dise\u00f1a mejoras<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Con un entendimiento m\u00e1s profundo de la experiencia del usuario, comienza a dise\u00f1ar mejoras. Aseg\u00farate de que cada cambio est\u00e9 alineado con los objetivos de tu aplicaci\u00f3n y las necesidades de los usuarios.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><strong>Implementa y eval\u00faa<\/strong><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">Una vez que hayas dise\u00f1ado las mejoras, implem\u00e9ntalas en tu aplicaci\u00f3n de banca m\u00f3vil. Luego, sigue evaluando la experiencia del usuario para asegurarte de que las mejoras hayan tenido el impacto deseado.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/K8nFbshgA57CnTIUo1-m0SICRi4Jhhz5OCDXEbQpXhCpI9uSEoVb3QRhNjAR1K5mx3PvlNGuAj-weKCUKdDinsRrjoJgK9rwvEYHxMwbgQuxlCxH7Z8qnnpWbpewI0V8BfIEzkyAvOXl7K0k7uixCuI\" width=\"602\" height=\"401\" loading=\"lazy\"><\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify; font-weight: bold;\"><span style=\"color: #de00ef;\">Conclusi\u00f3n<\/span><\/p>\n<p style=\"font-size: 20px; text-align: justify;\">El journey map es una herramienta esencial para el dise\u00f1o de productos digitales. No solo te ayuda a comprender a tus usuarios, sino que tambi\u00e9n te gu\u00eda hacia la mejora continua y la innovaci\u00f3n.<\/p>\n<p style=\"font-size: 20px; text-align: justify;\">\u00a0<\/p>\n<p style=\"font-size: 20px; text-align: justify;\"><span style=\"font-size: 12px; color: #434343;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/T7l0JXI9qa51Amxb7B6RFQ9dueB5r1-lj5ykLPY9owu4sf_UO-hwKk-nFZO45ewuHdHno3RHH8A2J05A9sbsrXfvAMd9zzoXadwl5coBnyrYJU8C0cf6SpM-SARs_IEB8VbZG8gbXb2FatPgfior1B4\" width=\"602\" height=\"451\" loading=\"lazy\"><\/span><\/p>\n<p style=\"font-size: 10px; text-align: right;\"><span style=\"color: #434343;\">Ejemplo de Journey Map, canva.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o y la mejora de productos digitales en el sector financiero es un desaf\u00edo continuo. Todas las aplicaciones de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[19,26,27,13],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-banca-digital","tag-banca-movil","tag-inclusion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -\" \/>\n<meta property=\"og:description\" content=\"El dise\u00f1o y la mejora de productos digitales en el sector financiero es un desaf\u00edo continuo. Todas las aplicaciones de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConectaSolucionesMX\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:08:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/\"},\"author\":{\"name\":\"marketing\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/person\\\/5b9bed625efba3f2be3f5e45020e926e\"},\"headline\":\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil\",\"datePublished\":\"2023-11-06T14:30:00+00:00\",\"dateModified\":\"2025-06-25T18:08:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/311023Header_BlogBD_12.png\",\"keywords\":[\"Banca Digital\",\"Banca m\u00f3vil\",\"Inclusi\u00f3n\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/\",\"name\":\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/311023Header_BlogBD_12.png\",\"datePublished\":\"2023-11-06T14:30:00+00:00\",\"dateModified\":\"2025-06-25T18:08:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#primaryimage\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/311023Header_BlogBD_12.png\",\"contentUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/311023Header_BlogBD_12.png\",\"width\":1200,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\",\"name\":\"Conecta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#organization\",\"name\":\"Conecta Soluciones\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LogoConecta_Black-2-scaled.png\",\"contentUrl\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LogoConecta_Black-2-scaled.png\",\"width\":2560,\"height\":382,\"caption\":\"Conecta Soluciones\"},\"image\":{\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConectaSolucionesMX\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conectamx\\\/\",\"https:\\\/\\\/www.instagram.com\\\/conectamx_soluciones\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@conectamx_soluciones?is_from_webapp=1&sender_device=pc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/#\\\/schema\\\/person\\\/5b9bed625efba3f2be3f5e45020e926e\",\"name\":\"marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g\",\"caption\":\"marketing\"},\"sameAs\":[\"https:\\\/\\\/conecta.mx\\\/blog\"],\"url\":\"https:\\\/\\\/conecta.mx\\\/blog\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/","og_locale":"es_MX","og_type":"article","og_title":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -","og_description":"El dise\u00f1o y la mejora de productos digitales en el sector financiero es un desaf\u00edo continuo. Todas las aplicaciones de [&hellip;]","og_url":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/","article_publisher":"https:\/\/www.facebook.com\/ConectaSolucionesMX","article_published_time":"2023-11-06T14:30:00+00:00","article_modified_time":"2025-06-25T18:08:03+00:00","og_image":[{"width":1200,"height":520,"url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png","type":"image\/png"}],"author":"marketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"marketing","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#article","isPartOf":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/"},"author":{"name":"marketing","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/person\/5b9bed625efba3f2be3f5e45020e926e"},"headline":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil","datePublished":"2023-11-06T14:30:00+00:00","dateModified":"2025-06-25T18:08:03+00:00","mainEntityOfPage":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/"},"wordCount":699,"commentCount":0,"publisher":{"@id":"https:\/\/conecta.mx\/blog\/#organization"},"image":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#primaryimage"},"thumbnailUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png","keywords":["Banca Digital","Banca m\u00f3vil","Inclusi\u00f3n","Tecnolog\u00eda"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/","url":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/","name":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil -","isPartOf":{"@id":"https:\/\/conecta.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#primaryimage"},"image":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#primaryimage"},"thumbnailUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png","datePublished":"2023-11-06T14:30:00+00:00","dateModified":"2025-06-25T18:08:03+00:00","breadcrumb":{"@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#primaryimage","url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png","contentUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png","width":1200,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-journey-map-mejora-tu-aplicacion-de-banca-movil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conecta.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Journey Map: Mejora tu aplicaci\u00f3n de Banca M\u00f3vil"}]},{"@type":"WebSite","@id":"https:\/\/conecta.mx\/blog\/#website","url":"https:\/\/conecta.mx\/blog\/","name":"Conecta","description":"","publisher":{"@id":"https:\/\/conecta.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conecta.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/conecta.mx\/blog\/#organization","name":"Conecta Soluciones","url":"https:\/\/conecta.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/08\/LogoConecta_Black-2-scaled.png","contentUrl":"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/08\/LogoConecta_Black-2-scaled.png","width":2560,"height":382,"caption":"Conecta Soluciones"},"image":{"@id":"https:\/\/conecta.mx\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConectaSolucionesMX","https:\/\/www.linkedin.com\/company\/conectamx\/","https:\/\/www.instagram.com\/conectamx_soluciones\/","https:\/\/www.tiktok.com\/@conectamx_soluciones?is_from_webapp=1&sender_device=pc"]},{"@type":"Person","@id":"https:\/\/conecta.mx\/blog\/#\/schema\/person\/5b9bed625efba3f2be3f5e45020e926e","name":"marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1881b42ba68e16093f8e609473b71cdf25b7100547596973fdf33436aa63ad3?s=96&d=mm&r=g","caption":"marketing"},"sameAs":["https:\/\/conecta.mx\/blog"],"url":"https:\/\/conecta.mx\/blog\/author\/marketing\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png",1200,520,false],"landscape":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png",1200,520,false],"portraits":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png",1200,520,false],"thumbnail":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-150x150.png",150,150,true],"medium":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-300x130.png",300,130,true],"large":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12-1024x444.png",1024,444,true],"1536x1536":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png",1200,520,false],"2048x2048":["https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/311023Header_BlogBD_12.png",1200,520,false]},"rttpg_author":{"display_name":"marketing","author_link":"https:\/\/conecta.mx\/blog\/author\/marketing\/"},"rttpg_comment":0,"rttpg_category":"Sin categor\u00eda","rttpg_excerpt":"El dise\u00f1o y la mejora de productos digitales en el sector financiero es un desaf\u00edo continuo. Todas las aplicaciones de [&hellip;]","_links":{"self":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":1,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions\/509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/media\/578"}],"wp:attachment":[{"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conecta.mx\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}