{"id":437,"date":"2023-08-15T20:27:21","date_gmt":"2023-08-15T20:27:21","guid":{"rendered":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-me-quiero-digitalizar-por-donde-empiezo\/"},"modified":"2025-06-25T18:08:04","modified_gmt":"2025-06-25T18:08:04","slug":"https-conecta-mx-blog-me-quiero-digitalizar-por-donde-empiezo","status":"publish","type":"post","link":"https:\/\/conecta.mx\/blog\/https-conecta-mx-blog-me-quiero-digitalizar-por-donde-empiezo\/","title":{"rendered":"Me quiero digitalizar, \u00bfPor d\u00f3nde empiezo?"},"content":{"rendered":"<div style=\"text-align:center\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1084\" src=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Me quiero digitalizar, \u00bfPor d\u00f3nde empiezo?\" title=\"Me quiero digitalizar, \u00bfPor d\u00f3nde empiezo?\" srcset=\"https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03.png 2500w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03-300x130.png 300w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03-1024x444.png 1024w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03-768x333.png 768w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03-1536x666.png 1536w, https:\/\/conecta.mx\/blog\/wp-content\/uploads\/2025\/06\/HeaderBD-03-2048x888.png 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/div><p>\u00a0<\/p>\n<p> <!--more--> <\/p>\n<p><span style=\"font-size: 17px;\"><span style=\"font-weight: bold;\">\u23f0Tiempo de lectura:<\/span> 3 minutos.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Cuando tenemos ideas que creemos que son grandes y poderosas, a menudo nos perdemos pensando por d\u00f3nde se tiene que iniciar. Lo primero que se puede venir a la mente es hacer estudios de mercado, buscar informaci\u00f3n al respecto, hablar con proveedores, buscar soluciones similares en el mercado o ver c\u00f3mo se har\u00e1 sostenible financieramente. Todo depende del perfil profesional que tengas.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Sin embargo, el primer paso es aterrizar tu idea, aqu\u00ed es donde vas a construir tu visi\u00f3n. Es decir, \u00bfC\u00f3mo te imaginas el futuro?, \u00bfC\u00f3mo te imaginas que se ver\u00e1 lo que vas a transformar? y \u00bfQu\u00e9 beneficios traer\u00e1?<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">El primer objetivo ser\u00e1 construir una visi\u00f3n s\u00f3lida. Y para lograrlo, necesitas tener aliados que se inspiren y que promuevan tu idea, as\u00ed tu visi\u00f3n tendr\u00e1 m\u00e1s fuerza.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px;\"><span style=\"color: #de00ef;\">Identifica <\/span><em><span style=\"color: #de00ef;\">el por qu\u00e9<\/span><\/em><\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">La innovaci\u00f3n no solo se trata de hacer algo digital o copiar lo que ya hizo la competencia, la innovaci\u00f3n ocurre cuando transformas algo que ya existe para mejorarlo.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Este punto se trata de un ejercicio de reflexi\u00f3n, donde debes identificar con claridad: \u00bfPor qu\u00e9 tienes que hacerlo?, \u00bfQu\u00e9 es lo que quieres lograr? y \u00bfC\u00f3mo va a beneficiar a tu instituci\u00f3n?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Un ejemplo de esto puede ser aumentar las ventas, hacer m\u00e1s segura una transacci\u00f3n, reducir costos, llegar a nuevos clientes, etc.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Cuando tenemos una idea, la mayor\u00eda de veces se trata de la soluci\u00f3n a un problema y es algo que puede cegarnos. Sin embargo, cuando empiezas a pensar en el problema identificando <em>el por qu\u00e9<\/em>, puedes evitar cegarte por la idea.<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><span style=\"color: #434343;\">Hay veces en que la idea que tienes no necesariamente resuelve <\/span><em><span style=\"color: #434343;\">el por qu\u00e9 <\/span><\/em><span style=\"color: #434343;\">(el problema) de la mejor manera, y en este caso debes replantear tu idea.<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px; color: #434343;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/3833583.fs1.hubspotusercontent-na1.net\/hubfs\/3833583\/QuieroDigitalizar1.png\" alt=\"QuieroDigitalizar1\" width=\"400\" height=\"400\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 400px;\"><\/span><\/p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #de00ef;\">Define el \u00e9xito<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">El siguiente paso es definir el \u00e9xito que quieres. Aqu\u00ed la pregunta a resolver es: \u00bfC\u00f3mo sabr\u00e1s que funcion\u00f3?, \u00bfC\u00f3mo sabr\u00e1s que llegaste a la meta? y \u00bfC\u00f3mo sabr\u00e1s que tu idea no funcion\u00f3?<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Puede sonar poco alentador pensar en el fracaso, sin embargo tener m\u00e9tricas claras te ayudar\u00e1 a saber cu\u00e1ndo continuar o cu\u00e1ndo desechar una idea.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Lo que no se mide, no se puede mejorar.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/3833583.fs1.hubspotusercontent-na1.net\/hubfs\/3833583\/QuieroDigitalizar2.png\" alt=\"QuieroDigitalizar2\" width=\"400\" height=\"400\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 400px;\"><\/span><\/p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #de00ef;\">Comparte tu visi\u00f3n<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\">Hasta aqu\u00ed, ya tienes una visi\u00f3n clara y definida. Sin embargo, solo se trata de tu punto de vista.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Y el siguiente paso es eliminar la mayor cantidad de sesgos posibles, para ello comparte tu visi\u00f3n. Es importante involucrar a todas las \u00e1reas: finanzas, negocio, operaciones, legal, marketing, etc.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\">El feedback te ayudar\u00e1 a ver cosas que no ten\u00edas contempladas y har\u00e1 que tu visi\u00f3n sea m\u00e1s fuerte.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\">En este paso, debes tener mucho cuidado porque el feedback que necesitas debe ser constructivo y no destructivo. Es decir, debes construir la visi\u00f3n en conjunto con el equipo.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px;\">La pregunta obligada a responder cuando escuchas que tu idea no funcionar\u00e1 es: \u00bfC\u00f3mo s\u00ed se puede lograr? o \u00bfQu\u00e9 tendr\u00eda que pasar?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\">Esto te ayudar\u00e1 a identificar los pilares sobre los que se construir\u00e1 tu visi\u00f3n. Toma los riesgos como retos y genera m\u00e1s ideas para mitigarlos.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/3833583.fs1.hubspotusercontent-na1.net\/hubfs\/3833583\/QuieroDigitalizar3.png\" alt=\"QuieroDigitalizar3\" width=\"400\" height=\"400\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 400px;\"><\/span><\/p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #de00ef;\">Decide<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\">Por \u00faltimo te toca decidir usando el nuevo criterio que ya formaste. Hay tres caminos: continuar con la idea, replantear la idea o desecharla.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: 20px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/3833583.fs1.hubspotusercontent-na1.net\/hubfs\/3833583\/QuieroDigitalizar4.png\" alt=\"QuieroDigitalizar4\" width=\"400\" height=\"401\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 400px;\"><\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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